About the Birth Center of New Jersey!

The Wellness Collective is a collaboration between The Birth Center of New Jersey and Artemis OB/GYN, which provides comprehensive care to women from puberty to menopause, and everything in between.

The Birth Center of New Jersey can offer you the safety you are looking for. In the event you need more specialized care, an OB/GYN or Midwife can continue the same compassionate care in the hospital without you leaving our circle of care. Our relationship with Overlook Medical Center is excellent. Unlike other Birth Centers, a transfer is seamless and means you are treated with the respect you deserve from hospital staff when you arrive to continue your care under Dr. Pemberton and her associates.

At the Birth Center of New Jersey, every effort is made to create the loving, intimate feeling of an at-home birth, while providing the safety of continuous one-on-one care. Either at The Birth Center of New Jersey or the hospital, you’ll have the support of our highly skilled and caring team of professionals during your prenatal care, labor, and birth. We are your midwifery experts!

The Wellness Collective (The Birth Center of New Jersey and Artemis OB/GYN) provides care with a team of midwives and professionals who can deliver the best in Pregnancy, Birth, Family Planning and Well Woman care at our center.

Please check back often for new information, join our Facebook family and call us at: 908-627-4455 to learn more about BCNJ.

Providers of The Birth Center of New Jersey:

Nicola Pemberton

Medical Director

A native New Yorker, graduated with a Biology degree from the University of Miami, and then attended St. George’s University School of Medicine where she lived for two years in the West Indies. During her third year of medical school, she did her clinical rotations in England, which included a neuroscience selective in the Czech Republic. After graduation, she completed her OB/GYN residency at Newark Beth Israel Medical Center. Multiple recognitions for her resident teaching led her to a faculty position at Maimonides Medical Center in Brooklyn, NY, where she was also a Clinical Assistant Professor at SUNY Downstate. Now, she returns to New Jersey, where she resides with her husband and three children.

Dr. Pemberton is board certified by the American Board of Obstetrics and Gynecology. She has training in general laparoscopic and robotic gynecologic surgery (e.g., myomectomy, hysterectomy, ovarian pathology), performs office procedures, such as endometrial ablation, cryosurgery, colposcopy and cone biopsy, and specializes in obstetrics, reproductive endocrinology, and benign adult and adolescent gynecology.


Credential Midwives of The Birth Center of New Jersey:

To contact any of these credentialed midwives for your prenatal care, please contact: 201-567-0810

Lonnie Morris

Lonnie Morris

Alt. Clinical Director
Director of Midwifery

Dr. Lonnie Morris is a national pioneer in natural childbirth as the founder and director of New Jersey’s first out of hospital childbearing facility – The Childbirth Center, P.A. She holds a Doctorate of Nursing and practices as a Certified Nurse Midwife. She has delivered over 5000 women herself and supervised another nearly 5000 deliveries in her roles as a C.N.M., Birth Center Director, Director of Midwifery at Pascack Valley Hospital and attending midwife at other area hospitals. Lonnie has been a highly vocal advocate of normalizing birth for all. See our story for more information. She has served in various capacities on the Boards of the National Association of Childbearing Centers (now the American Association of Birth Centers) and the American College of Nurse Midwives (ACNM).

Kate Keller

Kate Keller


Kate has been helping women during pregnancy, labor, birth, and the postpartum period for over 10 years as a doula, labor and delivery nurse, birth assistant, and now midwife. She has provided care in hospitals, birth centers, and homes. She is grateful her experiences as a mother, doula, nurse, and a midwife have involved a variety of settings. The combined experience helps her provide individualized care to patients and their families. Kate has a BA and MA in Theater from Binghamton University and worked for several years as a film projectionist. After the birth of her first son at a freestanding birth center with a nurse-midwife she began her journey to become a midwife. She received her BSN in Nursing at University of Wisconsin-Madison in 2012 and her MSN in Nursing and Midwifery from Frontier Nursing University in 2016. While going back to school she had two wonderful home births. Kate is a tireless breastfeeding advocate and loves providing support postpartum to moms and families. She is a mother to three active boys, ages 4, 8, and 11.

Jessica Hayes

Jessica Hayes


Jess is a Certified Nurse Midwife with professional training from Frontier Nursing University. She is from the Philadelphia metropolitan area and went to LaSalle University for her undergraduate nursing degree. After 10 years of working with high risk Labor and Delivery Units as an RN, Jess decided to take a more natural approach to birth and set forth on her midwifery journey. Jess enjoys spending time with her boyfriend and their two dogs in Bloomfield, NJ and the surrounding NYC and counties. In her free time she enjoys travel, gardening, cooking, aromatherapy, and integration of alternative medicine into contemporary health care. She has a passion for normal, physiologic birth and it’s place in the hospital setting.